1954 - 1954 – Bonebakker relocates to Rokin

Entrance to Bonebakker & Son, at Rokin 88-99, Amsterdam

Prestigious jeweller

After WWII Bonebakker relocates to Rokin 88-99, which is in the middle of Amsterdam’s shopping area. This building is more spacious and very prestigious, yet with the typical Bonebakker intimacy of a closed shop.

The post-war customer is prepared to pay a little more for an exclusive jewel or watch and it is decided that jewellery and watches of other renowned brands, such as Patek Philippe and Piaget, are added to the Bonebakker collection. The high quality of these brands matches the quality Bonebakker pursues.

The new location of the shop is also very attractive for international customers; the proximity of the Central Station and large hotels offer a great advantage in comparison to the previous location of Het Witte Paard, where clients could only visit after making an appointment.

Finally, Ferdinand Bonebakker takes over the helm of the company. He is the 6th generation of Bonebakker and under his management shops are opened in Hilversum, Rotterdam, The Hague and on the island of Curaçao.

Shop window of Bonebakker & Son at the Rokin in Amsterdam